Blah, blah, blah…how awesome for you, a new blog post to read…maybe this one features a “game changing” marketing technique, so that you’re not wasting time reading it…perhaps this post will help invigorate your brand and make you twice as happy to go work tomorrow…or, this could be one of those posts that demonstrates how freakin smart and creative we are - separating ourselves from the competition and blowing your mind!
Actually, this post is about the need to put posturing aside and help our clients get what they really need…time!!! Get this…if we can save clients time and help them save their clients time, we can impact the time crisis facing almost all of us adults living in the free world today (free world?).
Social media. Does it suck? No…not really, if you use it right. Five tips for doing social media the right way and saving everyone’s time (also known as the 5 “Be”s):
1. Be concise – It’s not that hard, just say it as succinctly. You got a sale? You got a joke? You got a picture to share? A 40-second video? Bring it on. Just save the aggrandizing for someone who likes that stuff.
2. Be visual – Why? Back to point number one - a well chosen image can tell the story, or at least part of the story, quickly.
3. Be honest – This helps everyone, even sales people – (though it’s a heavy duty cultural shift for sales). Honesty works! Why are television shows now predominantly reality-based? Most of us evidently prefer to watch bad real plot lines over clever fiction.
4. Be proactive – Anticipate your clients needs. You know the aspects of your business that make you less than perfect. Acknowledge these shortcomings, reset expectations and satisfy more customers in the process.
5. Be inventive – Let’s not waste anyone’s time by showing them something they’ve already seen. New media permits us to invent by simply pushing the social media levers in an entirely new way. Hold a LinkedIn contest on your Facebook Page. Broadcast screenshots from your front door to your Twitter audience – every Tuesday at 9 AM. Challenge your nearest business competitor to a cooking contest – broadcast it live – with both brands gaining recognition for the event.
We could go on and on, but we don’t want to waste your time!
