Really, we’re going to go into the New Year playing scared and hoping for the best? How did that work out for the New York Giants when they played the second half against the Philadelphia Eagles a couple weeks ago? (Sorry Giants fans, we had to make this point)
When it comes to marketing your business, playing it safe is the least safe thing to do. Limited resources? Understood. Let’s put some effort into strategy – outthinking and outworking the competition. Is it possible that your business is missing opportunities because you’re not looking hard enough in the right places? Here are five places where old man opportunity may be hiding out:
1. Your loyal customers – What do you ask of them? Would they be willing to help? Of course they would (and there’s a good chance that you’re not asking).
2. Self promotion – Doing things better than the competition is not something to be shy about. You say it behind closed doors and you hear it from your satisfied clients, stand up and be proud about what you bring to the table.
3. Social media – If you’re dipping your toe into the social media water, only a small fraction of your body is bathing in the best marketing opportunity to come around since holiday window dressing. Dive in!
4. Target marketing – If your annual marketing budget is smaller than Geico’s (approximately 1.2 billion dollars last year), you may need to work harder to ensure that your messages are being placed where they’re most likely to do you some good. We specialize in this, so just ask.
5. Have some courage (yes, we wanted to say “balls” but it’s just not proper…and it’s sexist) – Most of the best advertising you’ve witnessed in your lifetime involved a fair amount of risk on the part of a major decision-maker. If you have that authority, and you’re not taking chances, you’re doing your business a great disservice.
The truth of the matter is that none of us know how long the current economic climate will last. By now, it’s clear that it may be a while, and only those of us willing to work hard will survive. Part of that “hard” work involves taking risk. At dg Communications Group, we challenge our clients and ourselves to continuously take risks…and it works!