The Juice -- Rebecca

Rebecca manages traffic and just about everything else you can think of at d+g. Her energy, patience & organizational skillz are LEGENDARY, and keep things at d+g humming along. She is the air in our tires, the oil in our motor, and the pair of fuzzy dice dangling from our rear view mirror. As part of our JUICE interview series, we plied her for information about what being Rebecca is all about.


Q1 – Why advertising?
We already had a lawyer in the family….haha just kidding I just kind of fell into it after college. I received a B.A. in Communications from Simmons College which basically was a study of all things related to marketing and advertising; photography, graphic design, copy writing….so I was well equipped for it!

Q2 – Aside from working at d+g, what experiences have you had on the job that have shaped who you are today?
Being fired from my first ad agency!! It was a total burn and churn company and my ticket came up that day, I look back at it now and realize that experience really defined who I wanted to surround myself with professionally and creatively speaking.

Q3 – What is your favorite reality show?
Having two babies I don’t have a lot of time to watch t.v however I love the Real Housewives Series on Bravo!! It is my ultimate guilty pleasure!!

Q4 – What superpower do you harness that is mostly concealed to your co-workers and clients?
Wonder woman was my hero growing up, I loved her! I would love to have her invisible plane or golden lasso. Not much is concealed to my co-workers. When you share the same space for 40+ hours a week it is hard to hide who you are, however to the clients my superpower would be TRASH TALKER haha just kidding, maybe not so much.

Q5 – What is your favorite thing about d+g?
The people we are like a family oh and the fact that I am loud, like Tourette's loud, and it is okay, they still love me.

Q6 – Favorite South Florida eating establishment?
I don’t have one at the moment, however I am HUGE ice cream lover and am soooo happy Friendly’s is finally here! My peeps from up north can relate!

Q7 - What sites, blogs, etc do you frequent and how often?
Refer to Q3…. at this point in my life I don’t have a lot of spare time, so when I need a “mental” break I facebook and read my online trash sites. Radaronline and PerezHilton.com, I know total media whore but someone has to fill the staff in on Lilo and Snooki come on!

No Cookie Cutters Here

As an agency that cares deeply about the work we do, this week was especially rewarding. 
We were fortunate to spend time with a client that is equally passionate about the work they do – and what they do is help people put their lives back together.
Our client, Hanley Center, is a special place where help becomes hope. While we spent much of this week quite literally blown away by the depth of the services offered, the compassion, the capabilities and level of care provided. We also saw similarities to the way we approach our work. At Hanley Center and at d+g, there are no cookie cutter solutions.
One of the things that make Hanley Center such a special place is the approach they take in treating the disease of addiction. Their programs are gender and age specific, helping to set the tone from the outset that treatment is specialized and personalized. Although the professionals at Hanley Center are proficient in recognizing the commonalities of addiction and recovery, they are also cognizant that they must understand each individual’s unique experiences, to know them personally, to best know how to help them.
Similarly, we simply cannot offer creative marketing solutions for any of our clients without first understanding what uniquely makes them tick. We’ve never met any two clients with identical needs nor do we ever intend to. At d+g, we believe that the art in what we do is two-fold, with the first piece being our ability to identify those qualities that are most special about, and important to the success of our client’s business. Once this part of the puzzle is solved, the creative elements we develop happen effortlessly, the way good creative always does. It actually feels quite magical.
And magical is one of the words we use most often to describe Hanley Center. To meet patients in recovery, experiencing freedom for the first time in a long time, is powerful. Freedom to get back to their lives the way they were meant to be lived – back to building relationships rather than tearing them apart. At Hanley Center, people are learning to be confident and capable once again, to recapture success in their lives. How wonderful!