Meet “Serious” Keith Gallant. He’s dg’s own in-house social media guru. Of course, he doesn’t like to be called a “guru,” because that’s just how serious he is about social media. To him, “gurus” are just posers and wannabes, and he doesn’t want to be associated with those losers. No way. Not while he’s got some SERIOUS social media to do. Seriously.Keith has been working with dg for several months now, helping grow what has always been a very serious social media strategy for ourselves and our clients. He’s come in, guns a-blazing, blogging and tweeting and posting the living HECK out of the Internet, turning up the volume on social media past eleven. Turning some serious heads, too, cause that’s just how he rolls.
And that’s how you gotta roll. If you were to come face to face with him he’d tell you so in some very serious tones. Because this is social media. It is NOT some kind of parlor game.
Here’s a list of reasons why, and YOU’D BETTER READ THEM ALL if you know what’s good for you. Because we’re not kidding around here. Not one bit.
TEN REASONS WHY dg IS REALLY REALLY SERIOUS ABOUT SOCIAL MEDIA:
1. Because Keith said so.
I should know. I asked him. And he stared that cold, social stare of his and said “seriously?” That was good enough for me.
2. Because things are changing.
Yes they are. You know this, so don’t make me go over it again. Time moves forward. Butterflies turn into caterpillars and whatever. Stuff changes. Deal with it.
3. Because social media is more than just cool, it’s also a great way to look really cool.
Our scientific studies have shown conclusively that people and companies that use social media are significantly cooler than those that don’t. Studies don’t lie, so there you have it.
4. Because the Internet is not going away.
The thing is relentless. You can go ahead and toss your laptop out of the window, but the Internet will still be there. And so will your email. And probably the person who narrowly avoided being clobbered by your laptop. And his lawyer. My, those are some serious allegations there.
5. Because the new paradigms of media are both interactive and instantaneous.
Keith told me to write this. I’m not sure what it means, but you have to admit, it sounds pretty serious.
6. Because someone had to.
Let’s face it, social media is kind of like the weather. Everybody talks about it, but nobody actually does anything about it. Keith and the folks at dg do. At least the social media part. Not the weather. That’s just silly.
7. Because because because because BEEECAAAAUUUSE
If ever a wonderful wiz there was—er…um, something about social media seems to remind me of the Wizard of Oz. Pay no attention to the man behind the blog posting…
8. Because now is the time.
Actually several months ago was the time, but that’s passed, so there’s no need to dwell on it. Really, you gotta live in the present. Let it go, already. Seriously…
9. Because there’s no better way to create a buzz.
Except maybe a swarm of bees, but I think you’d probably regret trying to manage that. Imagine bees flying everywhere, stinging, stinging, stinging. What kind of marketing program is that?
10. Because social media is fun.
There. I said it. Social media is a blast. Me, you, your customers and our customers, and Keith and the guy down the street who owns that deli and his customers (yes, even them), are all social beings. We all respond to social interaction. We all want to hear and be heard. That’s why it works. And that’s why it makes sense to be serious about it, even if you don’t like being too serious all the time.
11. Because ten reasons aren’t enough.
Give dg a call and Keith will be happy to discuss your social media strategy. After all, that’s what he does. Seriously.
No, I mean it.
