Our Mission – Like “sexy”, we set out to “Bring Branding Back,” sexy, seductive and haute….
The Idea – Think seduction, sophistication, international mystique. Like watching life happen from an outdoor café in Paris, like eating caviar in bed on a rainy day, like slow dancing with Louboutins on and nothing else.
The Concept – Create not one, not two, but three dresses out of paper that showcase the retail brands at 150 WORTH. Have a photo shoot onsite, during the day, in the sweltering South Florida mid-August heat. Crazy idea yes, but a vision this powerful demanded our surrender.
The Mix – An expert cocktail made up of one part Seductive Russian photographer, one part Creative Hip South African, a pinch of spicy Latin flavor, topped off with an Angelina Jolie doppelganger. Shaken, not stirred.
The Result – PERFECTION
The Players -
Photography: Natasha Kertes, with assistant Katia
Art Direction: Jill Stone
Videographer: Glen Nelson ( 20/20 Graphic Design Studio)
Dressmaker: Nuria Carrasco
Model: Jessica Bleier
Hair: Christine Dell ( Agape Salon)
Makeup: Taryll Atkins
Direction: Gavin Robin and Rebecca Trento-Arribasplata